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Lomza Non-Pasteurized Beer

DESCRIPTION

The project started from a definition of the problem: to win the customers from big cities in a way distinguishing the company from increasing competition in the craft beer industry. The Design Thinking methodology was used. First, technological barriers were identified and the processes of beer production, packaging and logistics were analysed. Users were invited to barbecue picnics where they could freely discuss about current trends, brand perception, etc. The basic question was: “Does this type of packaging have an impact on beer lovers?”. The conclusion was that beer in 0.33l-bottles enjoys highest interest. This type of bottle was associated with positive emotions and recollections. Then, the team worked on ideas of how to encourage customers to pay more for Lomza beer and how this brand (Lomza Non-pasteurized) should be identified. The new product looks very well on a shelf in a shop, is practical, modern and ecological, although its design refers to the communist era of the history of Poland.

JUSTIFICATION

Designing a new clothespin may seem to be a trivial idea but this type of projects are often implemented by means of Design Thinking methodology. Why was this one successful? The answer is simple – the needs of all stakeholders were respected, including ones who hang the laundry out, and ones who iron it. Also the requirements related to durability and ergonomics were met. The project ended up with creation of a functional prototype.

REFERENCES

http://designthinking.pl/design-thinking-w-lomzy/

IMAGE SOURCE

http://www.touch-ideas.com/PDF/design-thinking-Lomza.pdf

TYPE OF EXAMPLE

 

GOOD

DETAILS

AUTHORS

Touch Ideas

YEAR

2010

PREPARED FOR

Browar Łomża

COUNTRY

Poland

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