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Augmenting Masterpieces

DESCRIPTION

Rijksmuseumm, researchers from the University of Amsterdam and Shailoh Phillips joined their resources to examine connections between the physical and digital within the gallery space, and examines how digital technologies can be integrated into the Rijksmuseum to deepen visitors’ on-site experience. The Augmenting Masterpieces project ended in October 2014. Its goal was to build a theoretical framework for digital interfaces in a museum context from a human-centered design approach. The project was based on the design thinking framework. The synthesis of the project findings will be used for testing and developing new forms for digital engagement in the Rijksmuseum. The team worked in three-week design sprints and focused on the type of visitor called the “Culture Snackers.” This person has no art training or background, visits less than three times per year, and represents 70% of the visitors. A smartphone app assisting the visitors was also developed.

JUSTIFICATION

The project outcome was a study of visitors’ needs and expectations that provided a solid knowledge to the managers and staff on how to organize the museum to deliver best experience to visitors. Also, an app was developed to merge modern technologies with a traditional way of art reception.

REFERENCES

https://designthinkingformuseums.net/2014/09/25/design-thinking-at-rijksmuseum/

 

 

TYPE OF EXAMPLE

 

GOOD

DETAILS

AUTHORS

Shailoh Phillips, University of Amsterdam

YEAR

2014

PREPARED FOR

Rijksmuseum

COUNTRY

Netherlands

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