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Activating the museum with design thinking

DESCRIPTION

The Minneapolis Institute of Arts (MIA), one of the largest encyclopedic museums in the country, began a design thinking process in 2013 to find new ways to enhance visitors’ experiences. MIA was using design thinking to tackle strategic initiatives across the institution, from the redesign of the lobby to the development of new amenities for families. The project involved putting staff into cross-functional teams, providing guidelines for questions to ask of visitors, and sending staff into the galleries to conduct “empathy interviews” about comfort, amenities, and wayfinding. The visitors were asked questions like, “What are your motivations for coming to the MIA?” and “What would make your experience here even better?” Many of the insights gained from these visitor interviews were around comfort and space. The team reflected on the insights they had gathered, and prototyped solutions for the lobby that focused on things like good coffee, food for kids, and places to sit. It resulted in a totally different space arrangement with a new coffee shop, public seating with books, magazines, and iPads, and a new family space. The lobby was transformed into a “third space” and a “social space.”

JUSTIFICATION

Social consultations resulted in a new space adapted to the needs of visitors.

REFERENCES

https://designthinkingformuseums.net/2015/02/02/design-thinking-at-the-mia/

 

 

TYPE OF EXAMPLE

 

GOOD

DETAILS

AUTHORS

The Minneapolis Institute of Arts

YEAR

2013

PREPARED FOR

own

COUNTRY

USA

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