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I'm Here – flyers for museum visitors

DESCRIPTION

Phoenix Art Museum used design sprints to develop new, more pleasant and user-centered guides for their guests. A team of seven educators, employed in the educational department of the museum, worked off-site for one day at the house of one of the museum managers. Since the beginning the keynote of the concept was the “I’m here” statement from the perspective of a museum guest. An open issue was “Why?”. It was clear that the guide should be available in an analog form, easy to produce and duplicate. In this way a series of three user-friendly funny guides. The catchphrase “I’m here” was developed into “I’m here… for the first time”, “I’m here… with kids”, “I’m here… on a date”. The existing research on the museum audience demographics and evaluations was examined, as well as the paper by John Falk on what motivates visitors to come to museums. People usually want others to know where they are and why they are there – that is the reason for “I’m here”. After the design sprint a graphic designer started work and made the first prototype of the guides. 200 copies were printed and then tested in different contexts and locations in the museum, the visitors were asked for their feedback. Instagram or Twitter were searched for opinions and information on the museum. Three reprints were already made and the fourth guide “I’m here… to disconnect” was developed. The design sprint methodology gave the museum employees opportunity to develop solutions quickly and is now used in other projects.

I'm Here – flyers for museum visitors

JUSTIFICATION

Thanks to the project new museum guides were developed in less formal and funny form. The guides respond to the needs of the first-time visitors to the museum.

REFERENCES

https://designthinkingformuseums.net/2016/05/17/design-sprints-for-content-development/

 

 

TYPE OF EXAMPLE

 

GOOD

DETAILS

AUTHORS

Phoenix Art Museum

YEAR

2016

PREPARED FOR

Phoenix Art Museum

COUNTRY

USA

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