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Making Health Insurance Enrollment Easy

DESCRIPTION

In connection with the US healthcare system reform in 2014 states were required to develop ways for people to sign up for health insurance online in a newly-developed public enrollment system. Some Americans enrolled in health insurance for the first time, while others were able to get better access to affordable health coverage. The interest was huge as millions of subscribers could be involved. A coalition of nine national and state-based foundations, led by the California Health Care Foundation (CHCF) developed a prototype of the enrollment website, and hired IDEO to lead the consumer research and design effort. After a yearlong collaborative process, the 300-page design manual and design reference prototype was made to illustrate a new approach to public and private health insurance enrollment. The flexible set of design standards developed for Enroll UX 2014 aims to make online health insurance enrollment simple, intuitive, and easy to navigate.

JUSTIFICATION

The project was designed for people that have never been covered by health insurance. The outcome was a system that translates technically advanced and serious issues related to healthcare into a friendly and intuitive user interface. Another example of focusing interest not only on usability but also on humanity.

REFERENCES

https://www.ideo.com/case-study/making-health-insurance-enrollment-easy

 

 

TYPE OF EXAMPLE

 

GOOD

DETAILS

AUTHORS

IDEO

YEAR

2014

PREPARED FOR

California Health Care Foundation

COUNTRY

USA

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