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New broadcasting formula for HBO

DESCRIPTION

The project goal was to refresh, improve and find new solutions for HBO. In 2006 HBO approached IDEO to prepare a concept of a change in delivering television services and a long-term development plan. The emphasis was put on Video On Demand services and opportunity to offer access to user’s favourite shows independently from the lineups of TV service providers. The key challenge was to develop a media service that provides a holistic approach to provide HBO viewers and subscribers with access to all available programmes and shows at any time including a clear information on scheduled releases and brand-new shows. The HBO headquarter hosted an on-site conceptual presentation in the form of an immersive environment demonstrating the holistic vision of new solutions to HBO staff. Included in this roadmap were future scenarios and tools for prototyping and exploration of new ideas. The outcome was an entirely new viewer’s experience that included an online access to the service, categorization, presentation of the services, news, information. This project became a cornerstone of the revolutionary path that was then followed by Netflix or Amazon Prime.

JUSTIFICATION

The project resulted in a completely new approach to deliver TV services. The design stage based on prototyping and wide interaction with the audience ended up with a concept of free access to user’s favourite shows and series at any time and independently from the line-up scheduled by a service provider. This was a foundation for the success of other broadcasting companies that followed the same path (e.g. Netflix, currently not only a distributor but also a creator of quality TV series, documentary and action movies that are accessible easily and at a reasonable price).

REFERENCES

https://www.ideo.com/case-study/designing-the-future-vision-for-hbo

IMAGE SOURCE

https://churchill.imgix.net/images/casestudies/images/HBO_3.png?auto=format&dpr=1&fit=max&w=1200

TYPE OF EXAMPLE

 

GOOD

DETAILS

AUTHORS

IDEO

YEAR

2006

PREPARED FOR

HBO

COUNTRY

USA

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